Starbuck Academy · Grow
Starbuck Manager Pathway
Become the manager your team needs
A practical 12-week programme for new and developing managers. Twelve short video lessons, one a week, and three one-hour coaching sessions (worth £1,050) across your first 90 days, so what you learn becomes how you lead.
12
video lessons
3
one-hour coaching sessions
12
weeks, one lesson a week
1
certificate of completion
WHY IT MATTERS
Most managers are promoted, not prepared
People usually become managers because they were good at their previous job. The Pathway gives them the everyday skills that matter most: clear expectations, useful feedback, confident delegation, coaching conversations and looking after their team, taught through real workplace situations and practised with a coach.
Who it is for
- New managers in their first leadership role
- Experienced managers who never had formal development
- Employers replacing management apprenticeships
WHAT IS INCLUDED
Everything a new manager needs to get started
LEARN
Twelve video lessons
Short, practical lessons released one a week, each built around one proven model or tool.
COACHING
Three coaching sessions, worth £1,050
One hour a month with a Starbuck coach across your first 90 days, focused on your own team.
PRACTISE
Guides and worksheets
A learner guide and worksheet for every lesson, with a workplace task to try that week.
CHECK
Knowledge checks
Five quick questions at the end of each lesson, with feedback on every answer.
CERTIFICATE
Certificate of completion
A Starbuck Academy certificate when you complete all 12 lessons and knowledge checks.
ACCESS
12 months’ access
Work at your own pace, and keep every guide and worksheet you download.
THE PROGRAMME
Twelve lessons, one a week
Each lesson takes about 30 minutes, including a short workplace task.
01
From Doing to Leading
Your first 90 days and the Role Shift Map
02
Setting Clear Expectations
Outcome, standard and deadline
03
One-to-Ones That Matter
A simple agenda your team will value
04
Giving Feedback People Can Use
The SBI model: situation, behaviour, impact
05
Delegating Well
The Delegation Ladder
06
Coaching Conversations
The GROW model
07
Motivation and Engagement
Autonomy, mastery and purpose
08
Handling Difficult Conversations
Prepare, open, listen, agree
09
Leading Through Change
The Change Curve
10
Building Psychological Safety
The Team Climate 2×2
11
Wellbeing and Workload
Recovery and boundaries
12
Your Development Plan
The 70-20-10 plan
COACHING THAT MAKES IT STICK
Three one-hour coaching sessions across your first 90 days
Learning becomes habit when you practise it on real situations. Each month you meet a Starbuck coach to work on what is happening in your own team.
MONTH 1
Finding your feet
Your role shift, your priorities and the relationships to build first.
MONTH 2
Leading the team
Putting feedback, delegation and coaching conversations into practice.
MONTH 3
Looking ahead
Reviewing your progress and shaping your development plan.
Once you have enrolled, you will find the link to book your three sessions here and in your lessons.
YOUR CERTIFICATE
Recognition for the work you put in
Complete all 12 lessons and pass each knowledge check to receive your Starbuck Academy certificate of completion, issued by Starbuck Academy and bearing the name of our founder, Paul Starbuck, ICF Master Certified Coach.
This is a professional development programme, not a regulated qualification. Each lesson takes an estimated 0.5 hours, giving 6 estimated learning hours across the 12 lessons. Your certificate shows the total.
ENROL TODAY
£1,195 per person, one-off inc. VAT
One-off fee per manager, including £1,050 of one-to-one coaching
- 12 video lessons, one a week
- 3 one-hour coaching sessions, worth £1,050
- Learner guides, worksheets and knowledge checks
- Certificate of completion
- 12 months’ access
Developing a group of managers? We can add live cohort sessions, group coaching and the Leadership Diagnostic. Ask us for a proposal.
ICF Level 1 and Level 2 Accredited Coaching Education Provider
Coaching Business of the Year 2025, National Coaching Awards
Finalist, Investors in People Awards 2026, Learning and Development
Certified B Corporation
ISO 9001 and ISO/IEC 27001 certified
LEARNING OUTCOMES
What you will be able to do
By the end of this programme you will be able to:
- Make the shift from doing the work to leading others, and set clear expectations for your team
- Run regular one-to-ones that build trust and keep work on track
- Give feedback people can use and delegate in ways that grow your team
- Use coaching conversations to help people solve problems for themselves
- Understand what motivates your team and handle difficult conversations fairly
- Lead your team through change while building psychological safety and protecting wellbeing and workload
- Create a personal development plan for your next stage as a manager
LEARNING TIME
How your learning time adds up
Your 6 estimated learning hours are made up across twelve lessons of about 30 minutes each:
- Watching the lesson video and reading the lesson notes: about 2 hours (10 minutes each)
- Working through the tool and reflection for each lesson: about 1 hour 36 minutes (8 minutes each)
- Planning and carrying out each weekly workplace task: about 1 hour 48 minutes (9 minutes each)
- Completing the knowledge check after each lesson: about 36 minutes (3 minutes each)
Total: 6 estimated learning hours. Your three one-hour coaching sessions are in addition to this.
Knowledge checks: every lesson or module ends with a short multiple choice knowledge check. The pass mark is 80% and you can retake a knowledge check as many times as you need.
WHO DESIGNED IT
Designed by ICF credentialed coaches
This programme was designed by ICF credentialed coaches at Starbuck & Associates, led by Paul Starbuck, our Founder and CEO and an ICF Master Certified Coach (MCC). Every lesson draws on our coaching and leadership development work with organisations in the UK, Europe and around the world, and each programme is reviewed regularly to keep it current.
Before you start
If you are joining as part of an employer cohort, your welcome pack explains how the 12 weeks work, what to expect from the live sessions and group coaching, and how to get the most from the programme.
This course provides general learning and development content. It is not legal, financial, medical or professional advice. For advice on your own situation, speak to a qualified professional. © 2026 Starbuck & Associates Limited. All rights reserved.
