What this taster gives you
- The three sides of the field role: partner, coach and guardian
- What each side looks like when it is overplayed
- A role balance self-check for your patch
- A plan for your next visit to one franchisee
Watch the first lesson
Your free taster
A practical first step from the programme: balancing the three sides of the field role. It takes about 20 to 30 minutes. Print it or type into it, and keep it with your notes.
Inside the full programme
- 01 Partner, Coach and Guardian. The three sides of the field role.
- 02 Understanding the Franchisee. What owners care about, and why.
- 03 Influence Without Authority. Getting things done when you cannot instruct.
- 04 The Business Review Visit. Visits that are useful to both sides.
- 05 Coaching Conversations With Owners. Helping owners find their own answers.
- 06 Talking Numbers Together. Discussing performance without defensiveness.
- 07 When Standards Slip. Protecting the brand fairly and firmly.
- 08 Difficult and Emotional Conversations. Staying steady when it gets personal.
- 09 Leading a Patch Remotely. Staying close when you cannot be there.
- 10 Building a Stronger Network. A franchisee support plan for your patch.
This taster provides general learning and development content. It is not professional advice. © 2026 Starbuck & Associates Limited. All rights reserved.